Primary vs secondary vs tertiary audience
deck 1.2 · slides 6-7Slide 6's three roles, with slide 7's Ruby blog as the worked example.
| Primary | Secondary | Tertiary | |
|---|---|---|---|
| Role | Action takers; the target audience | Advisors | Evaluators |
| Relation to the document | It helps them do something or make a decision | Their in-depth knowledge lets them advise the primary audience; they also check legal implications | They assess the content; removed from the situation but may have cause to read it at some point |
| Ruby blog (slide 7) | Early-career Ruby developers, 0–2 years | Advanced Ruby developers sharing with students; open source maintainers | Hiring managers or podcast producers, ahead of an interview |