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Comparisons

The 25 side-by-side tables the decks set up — nothing invented. Where a deck defines two things separately rather than tabulating them, the note says which bullets it pairs and cites the slide each cell comes from.

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Creative writing vs content writing

deck 1.1 · slides 15-16

The deck's own DIFFERENCES table, spread over slides 15 and 16: tone, purpose, artistic freedom and style.

Creative writingContent writing
ToneVaries with the writer's mood and the type of piece; the author is free to choose and not confined to an "impersonal" toneBrand-specific and dictated by the client, whether the writer is a freelancer or works for a website content writing service — usually informative, serious, optimistic or objective
PurposeExpress opinions, entertain audiences, engage critics and reviewersMarketing, sales, dispensing information, or other business-oriented purposes
Artistic freedomMore — any length, tone, style, form and purpose; imagery and figurative expressionsLimited — must follow SEO and writing guidelines so content is visible and readable to the intended audience
StyleImaginative, fantastical, satirical, humorous, serious, sympathetic or any otherMethodical, articulate, factual and informative

The deck names this pair on slides 2–3 but gives it no differences slide; each row pairs a bullet on slide 4 with its counterpart on slide 6.

Scientific writingScience writing
AudienceExperts — specific and professionalBroader audience, usually non-technical
ContentResearch results; highly technical and as objective as possibleDiscoveries; greater diversity of content
JargonCan be includedAvoided, because readers are less knowledgeable
DetailGreat detail — an official record of research(not stated)
ReviewMuch of it subject to peer review(not stated)
ShapeOften IMRAD: introduction, methods, results, discussionIdeas coalesced into narrative form
Devices(not stated)Metaphors and analogies to explain a concept
ExamplesPrimary research articles, grant proposals, literature reviews, abstracts, presentations, posters, lettersArticles, interviews, videos, social media and podcasts about science; National Geographic articles
Sample slide5 — editorial Plant Genetics and Gene Study7 — magazine spread on a shark's lateral sensory system

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The first three rows are slide 25's DIFFERENCES table; the last row sets slide 18's two categories against the four types on slides 22–23.

Technical writingBusiness writing
InformationImpersonal — e.g. a nurse's report about a patientInterpersonal — e.g. an email from HR introducing a new hire
ToneDoes not change: whoever the audience, the goal is to explain something clearlyChanges with the audience — persuasive to emphasize a special offer, direct or formal for an internal memo, warm and friendly in an email to a new client
VocabularyDirect, impersonal, effective, correct, factualMuch more polite, indirect, bias-free
TypesTangible and abstract (slide 18)Instructional, informational, persuasive, transactional (slides 22–23)

Slide 6's three roles, with slide 7's Ruby blog as the worked example.

PrimarySecondaryTertiary
RoleAction takers; the target audienceAdvisorsEvaluators
Relation to the documentIt helps them do something or make a decisionTheir in-depth knowledge lets them advise the primary audience; they also check legal implicationsThey assess the content; removed from the situation but may have cause to read it at some point
Ruby blog (slide 7)Early-career Ruby developers, 0–2 yearsAdvanced Ruby developers sharing with students; open source maintainersHiring managers or podcast producers, ahead of an interview

The six audience types

deck 1.2 · slides 4-5

Slides 4–5 are a TYPE / DESCRIPTION table; here each description is split into who the readers are, what they know, and what they do with a document.

Who they areTechnical knowledgeWhat they do with the document
ExpertsKnow the business, organization and product; academic settings, government and technology R&DAdvanced(not stated)
TechniciansBuild, operate, maintain and repair what experts designAdvanced, practical and hands-on(not stated)
ExecutivesMake business, economic, administrative, legal, governmental or political decisions — CEOs, committees, hiring managersMay or may not have itBuy or no-buy decisions; usually the primary audience for proposals and reports
GatekeepersOversee the writer and the document(not stated)Decide if it complies with rules, regulations, company policies, legal obligations and its purpose for the client
Non-specialists / laypeopleEmployees or students from other fieldsLeastUse the new product to accomplish tasks
Mixed audienceA combination of types and backgrounds, or unknownWidely variable(not stated)

Comma vs semicolon

deck 2.1 · slides 3-7

Both marks join independent clauses and separate series items; the deck's rules say which job goes to which.

CommaSemicolon
Two independent clausesWhen joined by and, but, or, nor, for, so, yet (slide 6)When closely related and not joined by a coordinating conjunction (slide 7)
Items in a seriesBetween items, including the last two (slide 3)When the items already contain commas (slide 7)
Clause exampleFeel free to call me at home, but do not call after 8 p. m.Outstanding athletes use their time wisely; this trait makes them highly sought-after by many employers.
Series example…the pressure gradient, the surface roughness, and the freestream turbulence level.First, you are doing something good for your health; second, you enjoy the camaraderie…; third, you learn discipline, which…
With however, thereforeAfter the conjunctive adverb (slide 4)Slide 4's own example puts one before it: "…on time; however, illness…"

Four of the deck's rules set off material that interrupts a sentence; they differ in how strongly, and the deck discourages two of them in technical writing.

CommasDashParenthesesSquare brackets
RuleBefore and after parenthetical expressions giving additional information (slide 6)Before and after parenthetical material (slide 10)Enclose supplemental material; enclose references for citation (slide 11)A parenthetical inside a higher-level parenthetical; add to or correct a direct quote (slide 12)
In technical writing(not stated)Rarely used — interrupts the flowSupplemental material interrupts the flow(not stated)
ExampleFluency in a foreign language, as we all know, requires years of instruction and practice.The instruments she plays – oboe, guitar, and piano – are not…(Schlichting, 2004)(American Society of Mechanical Engineers [ASME], …)

Slide 6's note separates abbreviations from contractions, and slide 8 defines acronyms; deck 2.3 then treats contractions as a mark of informal English.

AbbreviationAcronymContraction
What it isShortened version of a phrase or a longer wordShortened version of a longer phrase: initials extracted and capitalized to form a word(not defined; examples only)
ExamplesRFP; Mar.; Dr., Rev., Ms., Mr.NASA, IOC, FORTRAN, NIOSH; scuba, radardon't, won't, can't, I'm
PeriodYes, except units of measurement (mm)(not stated)(not stated)
First useUsed when a name or phrase recursFull form first, acronym in parentheses(not stated)
In technical writingUsedUsed; singular verb; plural with lowercase "s"Usually avoided (slide 6); reduce formality (deck 2.3 slide 6)

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Numbers in words vs numerals

deck 2.2 · slides 10-11

Slide 10 says when a number is written in words; slide 11 lists what always takes numerals.

WordsNumerals
SizeZero through nine, with common units of time10 or greater
TimeCommon units: five minutes, three daysUnits smaller than one second
ApproximationsHundreds of applications(not stated)
Always numerals—Negative numbers, most fractions, all percentages, all decimals, all measurements, bit and byte references, chapter/section/page/part/step/figure/example/table numbers
FormsCardinal (one, two) and ordinal (first, second)Arabic (1, 2) and Roman (I, II or i, ii)

Colloquial vs formal English

deck 2.3 · slides 2-7

Each row sets a characteristic from slides 2–4 against the remedy for it on slides 5–7.

Colloquial / informalFormal
WhereDaily communication — home, work, social gatherings; more spoken than written; friendly e-mails, chat, social mediaProfessional writing; professional and scientific writing
SentencesShort and simple; grammatically incomplete ("On my way home")Longer; a mix of short and longer complex or compound sentences for flow and variety
Contractionslet's, I'd, isn'tAvoided — "cannot", not "can't"
Relative pronounsDropped — "the man (that) you saw yesterday"Included — "He was the boy whom I saw on the street."
VocabularyFormal words (utilize, assist, purchase) avoided; slang (wassup, my bad, lit); clipped wordsColloquialisms avoided as non-standard; needless words (you know, basically, actually) omitted
Person(not stated)First and second person avoided — "I" and "you" imply subjectivity
Sentence openers(not stated)Not "and" or "but" — additionally, also, moreover, however
Clichés(not stated)Avoided — as red as a rose, burning the midnight oil

The first three rows of slide 5 are three kinds of reasoning.

a prioria posterioria fortiori
MeaningConclusions drawn from assumptions; from what comes before; deductive reasoningFrom effects to causes; reasoning based on past experienceWith even stronger reason
Example"Every apple is a fruit" is an a priori statement.He has three cases of violation against him in just one week; a posteriori very useful if you are arguing against him in a court.If the point of minimum marginal cost has not been reached, it follows a fortiori that the point of minimum average cost has not been reached either.

de facto vs de jure

deck 2.4 · slides 6

Adjacent rows on slide 6, with one example split between them.

de factode jure
MeaningFrom the fact (rather than by right); in realityFrom the law
ExampleA temporary driving license is a de facto document.A permanent driving license is a de jure document.

e.g. vs i.e. vs viz.

deck 2.4 · slides 2-4

Three abbreviations that introduce a clarification: e.g. gives some examples; i.e. and viz. restate or name in full.

e. g.i. e.viz.
Full formexempli gratiaid estvidelicet
Meaningfor example; for instancethat isthat is to say; namely
Slide exampleThe rocky planets (e. g. Mercury) are closest to our sun.The rocky planets (e. g. Mercury, Venus, Earth, and Mars) are closest to our sun.The planets closest to our sun are the rocky ones viz. Mercury, Venus, Earth, [and M…]
Slide234

The e.g. example names one rocky planet; the viz. example names the full set. The i.e. example uses the same full list but is written with "e. g." — a slip on the slide. With the full list, the meaning "that is" is the one that fits.

ibid. vs loc. cit. vs op. cit.

deck 2.4 · slides 3

Three citation back-references on slide 3. The difference is which earlier source they point to.

ibid.loc. cit.op. cit.
Full formibidemloco citatoopere citato
MeaningIn the same placeIn the place already mentionedIn the work already mentioned
Points toThe immediately prior source/authorSources before the immediately prior citationSources before the immediately prior citation
Example1. Barsby, 99-101 · 2. Ibid. · 3. Ibid., 97None — "less used now, so no example given"None
NoteAlso written id.Synonymous with op. cit.Synonymous with loc. cit., and more frequent; the rest of the note is cut off on the slide

Incomplete vs ambiguous comparison

deck 2.5 · slides 9-10

Two ways a comparison fails: something is missing, or something can be read two ways.

Incomplete comparisonAmbiguous comparison
What goes wrongThe item it is compared with is left outThe comparison can be read two ways
FixInclude both itemsAdd a pronoun or auxiliary verb to fix the meaning
ExampleThe new algorithm is faster. → …faster than the previous one.…more was known than realized. → …than we realized.
Second example…the best camera. → …the best camera among all our phone models.…than other computer scientists. → …than other computer scientists did.

Parallel vs faulty parallel

deck 2.5 · slides 5-8

Slides 5 and 6 give the same three sentences in parallel and faulty form; slides 7 and 8 add a career list and a set of headings.

ParallelFaulty
InfinitivesShe likes to swim, to bike, and to run.She likes to swim, biking, and running.
NounsThe project requires dedication, hard work, and a positive attitude.The project requires dedication, working hard, and with a positive attitude.
Instructions…download the installer, double-click the file to run it, and then follow the on-screen instructions.…download the installer, double-clicking the file to run it, and then following the on-screen instructions.
Careers (slide 7)engineering management, software development, technical services, and sales — all occupationsengineering management, software development, service technicians, and sales trainees — occupations mixed with designations
Headings (slide 8)Planning Stage · Execution Stage · Evaluation StagePlan Stage · Execution of the Project · Evaluate Progress

The three voices from slide 4, with emphasis from slide 5 and usage from slides 9–10.

ActivePassiveQuasi-passive
SubjectPerforms the action — the doerReceives the actionNo separate doer; the action term acts like one
Form and sense(not stated)(not stated)Active in form, passive in sense
Example (slide 4)The cat chased the mouse.The mouse was chased by the cat.The rose is sweet when smelt.
Emphasis (slide 5)The doer — "The cook prepared the meal"The receiver — "The meal was prepared by the cook"(not stated)
When to use (slides 9–10)Default; when the researcher's role is clearly identifiedTo emphasize the research — implied subject obvious, or unknown or unimportant(not stated)
Deck 1.3(not stated)Rule 5: to give prominence to actions(not stated)

Verbs rather than nouns (1.3) vs nominalisation (2.7)

deck 2.7 · slides 1.3 slide 4; 2.7 slides 2-4

Two decks give opposite advice on the same move. Deck 1.3 turns nouns back into verbs; deck 2.7 turns verbs into nouns.

Deck 1.3 rule 2Deck 2.7 nominalisation
AdviceUse verbs rather than complicated nounsTransform verbs or adjectives into nouns
Stated benefits(none stated; the slide shows revisions only)Clarity and precision; conciseness; formality and objectivity
Direction"make an approbation of" → "approve""analyzed" → "provided an analysis of"
Length after the changeShorter in all three pairsLonger in both worked sentences on slide 4
SettingEditing and revising technical writingScientific and technical writing conveying complex information

The decks never reconcile the two. Answer from the deck a question comes from. If asked to weigh them, the slides give you rule 2's shorter revisions on one side and deck 2.7's claims of formality and objectivity on the other — and the observation that 2.7's own examples grow longer, despite its claim of conciseness.

Race vs ethnicity

deck 2.8 · slides 6-8

Slide 7 opens by relating the two: "Ethnicity is a broader category than race."

RaceEthnicity
Based onPhysical attributes or traits — similar appearance or skin colourLong shared cultural experiences, religious practices, traditions, ancestry, language, dialect or national origins
BreadthNarrowerBroader than race
ExamplesBlack or WhiteAfrican-Caribbean, Indian, Irish
IdentityCommon to people racialised and sharing experiences of racism; a basis for collective organising and supportCan be seen as a more positive identity than one forged from experiences of racism
Origin of the categoryRooted in the idea of white supremacy(not stated)
Writing rule (slide 8)Capitalize groups (Black, Asian, Native American); "white" depends on contextBe specific — Indian, Japanese, Thai, Sri Lankan rather than "Asian"

The four types of signposts

deck 3.1 · slides 3-5

Slide 3 names the four; slides 4 and 5 set them out in two side-by-side pairs.

Major signpostsTransition sentencesTransition wordsReminders
JobIndicate important elements — purpose, position, main points, conclusionsExplain the logic of moving from one idea to anotherIdentify connections between ideas; tell readers how to interpret what they readHelp readers remember and revise; consolidate a section before the next
ScopeThe whole textBetween ideasWithin sentences, between sentences or paragraphsLong texts; section to section
ExamplesThis paper argues that… · In conclusion…Having examined this point, we go on to…because, therefore, howeverIn summary… · So far… · We saw in Section 2 that…

Cause & effect vs problem & solution

deck 3.2 · slides 11-12

Slide 12 says problem & solution is "sometimes merged with cause & effect texts"; the two samples show why.

Cause & effectProblem & solution
AimExplain why something happens, its causes and effectsIdentify a problem and give a logical, practical solution
SampleMeteorite theory of the dinosaurs' extinctionArsenic contamination of drinking water
Shape of the sampleA chain: meteorite → dust cloud → no sunlight → herbivores die → carnivores dieEffects first (skin lesions, cancer, cardiovascular disease), then the solution (treatment systems, education)
Ends on"This theory may or may not be true"The use of treated water

One row per pattern: its job from the left-hand bullets, and the subject of its sample paragraph.

What it doesSample paragraphSlide
NarrationTells a story or relates an event, in sequential orderA car accident after school3
DescriptionRecreates a person, place, event or action through sensory detailA city skyline at night4
ExemplificationMakes general or abstract ideas concrete through examplesViruses as Earth's most abundant life forms5
DefinitionExplains what something is against others of its class, with limitationsCovid 19 and SARS-CoV-26
PersuasionStates a position and convinces readers with evidenceRefusing rides from drinking drivers7
ProcessHow-to; shows how an issue came to be and might be solved, in stepsHayes collecting water and frog eggs8
Classification / divisionDivides a concept into parts or typesFour ways to lose weight9
Comparison / contrastSimilarities or differences; whether one is superiorShopping in the US vs India10
Cause & effectWhy something happens, its causes and effectsThe meteorite theory of the dinosaurs11
Problem & solutionIdentifies a problem and gives a practical solutionArsenic in drinking water12

Bulleted vs numbered list

deck 3.3 · slides 4-6, 14

The deck defines the numbered list by difference: "the same as those of the Bulleted List, but with numbers instead of bullets".

Bulleted listNumbered list
Also calledUnordered list(not stated)
OrderRearranging items leaves the emphasis unchangedThe order of items is important
Use forItems in no necessary order (slide 14's sublist)Sequence — steps in instructions, items discussed in a set order
Length(not stated)Over eight items: break into stages or categories
FormattingLead-in with colon; sentence-style capitals; 0.25-inch hanging indent; compact or looseThe same

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The eight list types compared

deck 3.3 · slides 4-14

One row for each list type that has its own slide; the embedded list, named on slide 3, has none.

Use it whenLead-inDistinctive rule
BulletedOrder does not matterPhrase or clause + colon0.25-inch hanging indent; compact or loose format
NumberedOrder mattersAs bulletedOver eight items, split into stages
In-sentenceKeeping paragraph style; short itemsColon only after a complete sentenceNo more than four items; (a), (b) markers; at the sentence's end
Simple verticalItems need no emphasis; vertical for ease of readingPhrase or clause + colon, not necessarily a sentenceOtherwise as bulleted
ORedAlternatives, with visual emphasis(not stated)"or" between the items
Two-columnPaired items — terms and definitionsA complete sentence + colonAlign items and headings left; really a table without grid lines
LabelledItems with short headingsColon (sample)Labels bold or italic
NestedTwo or more levels(not stated)Any combination of types; sub-bullets align to parent text